Then respond to each of the following: The values the ads try to instill upon the world are that it is more important to a person to have a good exterior, rather than a good interior. In this ad she becomes part of a video game.
Here are some of the points Kilbourne made: What current images in the popular media work against the image of the passive, vulnerable woman? Just one part of the body — often breasts — is focused on. How do the messages in advertising counter or undermine social change? In what ways is transformation a central principle of American society?
After creating your magazine, write up an assessment of the finished product that responds to each of the following: Key Points provide a concise and comprehensive summary of the video. Not only are people objectified in ads, but also products are sexualized.
These questions can therefore be used in different ways: I think the media is portraying the totally wrong kind of image to our younger generations.
Do you feel that the culture is opening up, that is has started to embrace women and girls that go against the traditional feminine type? Write freely, trying to capture what these characters might have to say to some of our perfection-obsessed ad executives today. Numerous popular songs have explored what it means to be a girl or a woman in our culture.
Click on the photo to see more examples. Do you feel that the media reflect or create the ideal image of beauty in our society?
Do you think these portrayals have the power to shape how young girls and women see themselves and others? Where do you think these stereotypes come from? If so, why, when, and how often?
She is the creator of the renowned Killing Us Softly: I think when everyone starts to discover an interest in women or men they start to have a mental check list of likes and dislikes. A radical and original idea at the time, this approach is now mainstream and an integral part of most prevention programs.
I would like my kids to idolize a doctor who discovers a cure for a disease, or a civil right activist who fights for equality. Can you think of other ways to look at the role of women in advertising that might contradict her central argument?Apr 07, · In Killing Us Softly 4, Jean Kilbourne discusses how advertising is persuading women of all ages that they need to be beautiful, sexy, and skinny.
She warns that dehumanising the female body can result in low self-esteem and the feeling of worthlessness/5(). Killing Us Softly 4 challenges students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.
To download a folder of JPEG images used in Killing Us Softly 4, click the following link. Killing Us Softly “Killing Us Softly” Personal Response Essay “Killing us Softly” is a documentary by Jean Kilbourne on the message that the advertisement industry sends out to women and the near impossible standards of feminine beauty it upholds.
Cindy Crawford once said “I. Women’s bodies are dismembered in ads, hacked apart – just one part of the body is focused upon, which of course is the most dehumanising thing you could do to someone. Everywhere we look, women’s bodies have been turned into things and often just parts of things.
Jean Kilbourne continues her groundbreaking analysis of advertising's depiction of women in this most recent update of her pioneering Killing Us Softly series. In fascinating detail, Kilbourne decodes an array of print and television advertisements to reveal a pattern of disturbing and destructive gender stereotypes/10(50).
"Killing Us Softly Advertising's Image of Women (documentary) In Killing Us Softly 4 min) Jean Kilbourne explores advertising’s “distorted and destructive ideals of femininity." "Killing Us Softly 4 - think critically about advertising and its relationship to sexism, eating disorders, gender violence, and contemporary politics.".Download